Hi, I’m Matthew.^*

Experience

I've been pleased to execute projects for these and many other fine brands:

Work History

Factors Group of Nutritional Companies, Inc.

Vitamin and supplement company in Coquitlam, BC, Canada that manufactures brands such as Webber Naturals and Natural Factors. I have held three roles at Factors Group in nearly ten years.

Vitamin and supplement company in Coquitlam, BC, Canada that manufactures brands such as Webber Naturals and Natural Factors. I have held three roles at Factors Group in nearly ten years.

Vitamin and supplement company in Coquitlam, BC, Canada that manufactures brands such as Webber Naturals and Natural Factors. I have held three roles at Factors Group in nearly ten years.

Vitamin and supplement company in Coquitlam, BC where I have held three roles since October 2013. Factors Group manufactures and distributes products for such respected brands as Natural Factors, Whole Earth & Sea and Webber Naturals.

Vitamin and supplement company in Coquitlam, BC where I have held three roles since October 2013. Factors Group manufactures and distributes products for such respected brands as Natural Factors, Whole Earth & Sea and Webber Naturals.

Director, Marketing Operations  |  Role 1 of 3
DEC 2019 – Present

This role culminates all my years of iterative solutions implementation and team management. I have found the adjustment from traditional digital marketing to that of an operations lead to be very rewarding as it allows me to learn and grow with the department with the core goal of enabling our skilled workers to focus on their craft.

Key Responsibilities:

• Manage fifteen individuals between four disciplines, including the Product Information, Project Management, Proofing & Translation and Web Development teams.
• Portfolio Management of all web, app and software projects — reporting progress updates to Executives.
• Manage vendor agreements and contracts for all web and operations activites.
• Manage and administer all WordPress and Shopify websites admin panels.
• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.
• Contract Originator for the Marketing Department, facilitating our corporate contract review process.

• Manage fifteen individuals between four disciplines, including the Product Information, Project Management, Proofing & Translation and Web Development teams.
• Portfolio Management of all web, app and software projects — reporting progress updates to Executives.
• Manage vendor agreements and contracts for all web and operations activites.
• Manage and administer all WordPress and Shopify websites admin panels.
• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.
• Contract Originator for the Marketing Department, facilitating our corporate contract review process.

• Manage fifteen individuals between four disciplines, including the Product Information, Project Management, Proofing & Translation and Web Development teams.
• Portfolio Management of all web, app and software projects — reporting progress updates to Executives.
• Manage vendor agreements and contracts for all web and operations activites.
• Manage and administer all WordPress and Shopify websites admin panels.
• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.
• Contract Originator for the Marketing Department, facilitating our corporate contract review process.

• Manage fifteen individuals between four disciplines, including the Product Information, Project Management, Proofing & Translation and Web Development teams.
• Portfolio Management of all web, app and software projects — reporting progress updates to Executives.
• Manage vendor agreements and contracts for all web and operations activites.
• Manage and administer all WordPress and Shopify websites admin panels.
• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.
• Contract Originator for the Marketing Department, facilitating our corporate contract review process.

• Manage fifteen individuals between four disciplines, including the Product Information, Project Management, Proofing & Translation and Web Development teams.
• Portfolio Management of all web, app and software projects — reporting progress updates to Executives.
• Manage vendor agreements and contracts for all web and operations activites.
• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.
• Manage twenty-five active internal and external website properties and email marketing platforms on WordPress, Shopify and MailChimp respectively.
• Chair operational committees to ensure a cohesive vision was spread to teams that report to other directors.
• Contract Originator for the Marketing Department, facilitating our corporate contract review process.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Created a culture of authenticity and integrity within my department through honest conversations, emotional and intellectual integrity, and modelling trust.
• Created and chaired several committees to solve operations problems, including:
  • Salsify for Product Information Management ("PIM") reducing retailer syndication from 4 weeks to 4 days, an 86% improvement.
  • Asana for project management which codified all work procedures and daylighted all marketing staff activities — particularly important while managing remote workers.
  • Smartcat for computer-assisted translation ("CAT"), which reduced errors while more than doubling translation speed from ~250 words per minute to over 600.
  • Grammarly Business with the application of our in-house Style Guide, driving consistent language and preventing many common errors prior to proofing.
  • WoodWing Assets for creative digital asset management ("DAM"), which replaced four in-house servers, resulting in a 68% reduction in server waiting times.
• Migrated the entire 80-person Marketing division to Microsoft Teams and SharePoint and created a video training program in Ceridian Dayforce to assist in the transition.
• Built a Microsoft Power App to act as a conditionally expressive intake form, routing all marketing requests from within the company to their proper project board in Asana.
• Managed the creation of two headless e-commerce sites using Shopify Plus and AWS.

• Created a culture of authenticity and integrity within my department through honest conversations, emotional and intellectual integrity, and modelling trust.
• Created and chaired several committees to solve operations problems, including:
  • Salsify for Product Information Management ("PIM") reducing retailer syndication from 4 weeks to 4 days, an 86% improvement.
  • Asana for project management which codified all work procedures and daylighted all marketing staff activities — particularly important while managing remote workers.
  • Smartcat for computer-assisted translation ("CAT"), which reduced errors while more than doubling translation speed from ~250 words per minute to over 600.
  • Grammarly Business with the application of our in-house Style Guide, driving consistent language and preventing many common errors prior to proofing.
  • WoodWing Assets for creative digital asset management ("DAM"), which replaced four in-house servers, resulting in a 68% reduction in server waiting times.
• Migrated the entire 80-person Marketing division to Microsoft Teams and SharePoint and created a video training program in Ceridian Dayforce to assist in the transition.
• Built a Microsoft Power App to act as a conditionally expressive intake form, routing all marketing requests from within the company to their proper project board in Asana.
• Managed the creation of two headless e-commerce sites using Shopify Plus and AWS.

• Created a culture of authenticity and integrity within my department through honest conversations, emotional and intellectual integrity, and modelling trust.
• Created and chaired several committees to solve operations problems, including:
  • Salsify for Product Information Management ("PIM") reducing retailer syndication from 4 weeks to 4 days, an 86% improvement.
  • Asana for project management which codified all work procedures and daylighted all marketing staff activities — particularly important while managing remote workers.
  • Smartcat for computer-assisted translation ("CAT"), which reduced errors while more than doubling translation speed from ~250 words per minute to over 600.
  • Grammarly Business with the application of our in-house Style Guide, driving consistent language and preventing many common errors prior to proofing.
  • WoodWing Assets for creative digital asset management ("DAM"), which replaced four in-house servers, resulting in a 68% reduction in server waiting times.
• Migrated the entire 80-person Marketing division to Microsoft Teams and SharePoint and created a video training program in Ceridian Dayforce to assist in the transition.
• Built a Microsoft Power App to act as a conditionally expressive intake form, routing all marketing requests from within the company to their proper project board in Asana.
• Managed the creation of two headless e-commerce sites using Shopify Plus and AWS.
• Created and chaired the Marketing Project Management Committee to centralize and standardize project managemt using Asana project management software.
• Designed and developed our USA and Canadian employee commissary e-commerce and POS systems using Shopify Plus.
• Drastically reduced asset creation time by implementing 64bit EasyCatalog to render Salsify content via Adobe InDesign. As a result, Product Information staff could render product profiles for hundreds of products, freeing up valuable time from the Graphic Design team.

Director, Design & Internet Services  |  Role 2 of 3
APR 2014 – DEC 2019

Responsible for all things digital.

Responsible for all things digital from websites and content to paid and organic media.

Responsible for all things digital from websites and content to paid and organic media. I lead a team of Project Managers, Web Developers, Content Managers, Social Media Specialists, Graphic Artists/Animators and Digital Marketing Specialists to develop campaigns for a global consumer packaged goods manufacturer in the vitamins and supplements industry.

Responsible for all things digital from websites and content to paid and organic media. I lead a team of Project Managers, Web Developers, Content Managers, Social Media Specialists, Graphic Artists/Animators and Digital Marketing Specialists to conceive of, create, deploy, monitor and report on campaigns for a global consumer packaged goods manufacturer in the vitamins and supplements industry.

Key Responsibilities:

• Managed all digital marketing, social media and web development staff.
• Oversaw all social media, email and web content, including legal policies and promotional contest rules.
• Managed all operational vendor agreements, including web hosting, web development as well as animation contractors, bloggers and social media influencers.

• Managed all digital marketing, social media and web development staff.
• Oversaw all social media, email and web content, including legal policies and promotional contest rules.
• Managed all operational vendor agreements, including web hosting, web development as well as animation contractors, bloggers and social media influencers.

• Managed all digital marketing, social media and web development staff.
• Oversaw all social media, email and web content, including legal policies and promotional contest rules.
• Managed all operational vendor agreements, including web hosting, web development as well as animation contractors, bloggers and social media influencers.

• Managed all digital marketing, social media and web development staff.
• Oversaw all social media, email and web content, including legal policies and promotional contest rules.
• Managed all operational vendor agreements, including web hosting, web development as well as animation contractors, bloggers and social media influencers.

• Managed all web and digital marketing staff including Project Managers, Web Developers, Digital Marketers and Social Media content managers
• Oversaw all social media, email and web content, including legal policies and promotional contest rules.
• Managed all operational vendor agreements, including web hosting, web development as well as animation contractors, bloggers and social media influencers.
• Oversaw the management of WordPress-hosted websites for 25+ internal- and external-facing websites.
• Ideation, coordination and collaboration for all digital projects, campaigns and content plans.
• Researched, recommended, configured and oversaw implementation of digital and web technologies.
• Annual budget building, tracking and reporting.
• Oversaw all digital campaign creation, reporting and website management.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Migrated all web properties to third-party hosting, which improved performance and reliability as well as virtually eliminating all on-premises IT involvement.
• Relocated all Websites from disparate content management systems ("CMS") to a centrally located, managed hosting plan on WPEngine.
• Introduced both top-shelf project management staff and standards to the department - a role that was lacking at the time.

• Migrated all web properties to third-party hosting, which improved performance and reliability as well as virtually eliminating all on-premises IT involvement.
• Relocated all Websites from disparate content management systems ("CMS") to a centrally located, managed hosting plan on WPEngine.
• Introduced both top-shelf project management staff and standards to the department - a role that was lacking at the time.
• Negotiated the move from on-prem Web serving to managed WordPress hosting on WPEngine, drastically reducing outages and IT labour while increasing site performance and reliability.

• Migrated all web properties to third-party hosting, which improved performance and reliability as well as virtually eliminating all on-premises IT involvement.
• Relocated all Websites from disparate content management systems ("CMS") to a centrally located, managed hosting plan on WPEngine.
• Introduced both top-shelf project management staff and standards to the department - a role that was lacking at the time.
• Negotiated the move from on-prem Web serving to managed WordPress hosting on WPEngine, drastically reducing outages and IT labour while increasing site performance and reliability.
• Managed the publication and moderation process of all social media content publication.

Management Consultant, UX and IA  |  Role 3 of 3
OCT 2013 – APR 2014

I was a member of a consulting team contracted to rebuild three flagship properties.

I was a member of a consulting team contracted to rebuild three flagship properties for Webber Naturals^®, Natural Factors^® and PGX^®.

I was a member of an independent, Web and marketing consultation team contracted to audit and improve three flagship web properties for Webber Naturals^®, Natural Factors^® and PGX^®.

Key Responsibilities:

• Requirements gathering, research, heuristics evaluation, reverse engineering, data and usability audits, information architecture ("IA") and user experience ("UX") design.
• Sketch boarding and wireframing as well as prototyping with HTML, CSS and jQuery.
• Oversaw assigned responsive web design and development projects.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Successfully migrated all web properties to 3rd party hosting allowing in-house Web serving services to end. Doing drastically increased website reliability and virtually eliminated in-house IT involvement.
• Devised the online adaptations of two separate weight management programs complete with email drip campaigns using Act-On for marketing automation.
• Audited existing web properties for three flagship corporate brands.

• Successfully migrated all web properties to 3rd party hosting allowing in-house Web serving services to end. Doing drastically increased website reliability and virtually eliminated in-house IT involvement.
• Devised the online adaptations of two separate weight management programs complete with email drip campaigns using Act-On for marketing automation.
• Audited existing web properties for three flagship corporate brands.

• Successfully migrated all web properties to 3rd party hosting allowing in-house Web serving services to end. Doing drastically increased website reliability and virtually eliminated in-house IT involvement.
• Devised the online adaptations of two separate weight management programs complete with email drip campaigns using Act-On for marketing automation.
• Audited existing web properties for three flagship corporate brands.

Respond2 / R2C Group

Advertising and media company now known as Rain the Growth Agency. I held three roles during my decade spent there (2003–2006 and 2008–2013). I also freelanced for R2C Group with web design and development services during the 2006–2008 gap.

Manager, Interactive Services |  Role 1 of 3
NOV 2011 – NOV 2013

Lead development projects that focused primarily on direct-response e-commerce experiences.

Key Responsibilities:

• Managed a team of project managers, web developers, and systems administrators.
• Web design and development with ActionScript, CSS, HTML, JS, JSP, and PHP.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Direct response e-commerce microsites for such clients as Clinique, World's Best Cat Litter and Fitbit.

• Direct response e-commerce microsites for such clients as Clinique, World's Best Cat Litter and Fitbit.
• Sunset our in-house staff operations to shift towards contracts and external partners.

• Direct response e-commerce microsites for such clients as Clinique, World's Best Cat Litter and Fitbit.
• Sunset our in-house staff operations to shift towards contracts and external partners.

Interactive User Experience Manager |  Role 2 of 3
OCT 2008 – OCT 2011

One of my first steps beyond web design & development. I began doing the work of looking at web properties from 10,000 ft. and constructing usability documentation.

Key Responsibilities:

• User experience design via heuristics evaluations, wire framing, and logical flows.
• Established corporate standards for web design and coding practices.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• UX design, logical flows and wireframing for desktop and mobile experiences.
• Built our in-house client campaign analytics reporting dashboard.

• UX design, logical flows and wireframing for desktop and mobile experiences.
• Built our in-house client campaign analytics reporting dashboard.

• UX design, logical flows and wireframing for desktop and mobile experiences.
• Built our in-house client campaign analytics reporting dashboard.

Web Designer, Developer & Production Artist |  Role 3 of 3
OCT 2003 – JUN 2006

This role worked well for me as I was interested in all areas of advertising from pre-press production art to web development and presentation building.

Key Responsibilities:

• Direct response e-commerce development for tracking exclusive media programs.
• Print production art for direct mail, entertainment media and client pitch decks.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Web development of the official Late Night with Johnny Carson website.
• Print production work for classic entertainers such as Bob Hope, Sonny & Cher and Johnny Carson

• Web development of the official Late Night with Johnny Carson website.
• Print production work for classic entertainers such as Bob Hope, Sonny & Cher and Johnny Carson

• Web development of the official Late Night with Johnny Carson website.
• Print production work for classic entertainers such as Bob Hope, Sonny & Cher and Johnny Carson

Web Design & Development Consulting

One-person web production business. I focused exclusively on this during 2006-2008.

Sole Proprietor
OCT 2022 – APR 2014

Key Responsibilities:

• Web design, web development and graphic design.
• Bookkeeping and ledger management.
• Contract negotiation.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Web design and development for R2C Group, adidas, Portland Jazz Festival, etc.
• Graphical user interface design concepts for Logitech audio division in Vancouver, WA.
• UX and IA consulting for Factors Group of Nutritional Companies, Inc.

• Web design and development for R2C Group, adidas, Portland Jazz Festival, etc.
• Graphical user interface design concepts for Logitech audio division in Vancouver, WA.
• UX and IA consulting for Factors Group of Nutritional Companies, Inc.

• Web design and development for R2C Group, adidas, Portland Jazz Festival, etc.
• Graphical user interface design concepts for Logitech audio division in Vancouver, WA.
• UX and IA consulting for Factors Group of Nutritional Companies, Inc.

Kranzler Kingsley / K2 Interactive

Advertising agency North Dakota which is now known as KK Bold.

Web Developer and Production Artist
APR 2000 – OCT 2002

Key Responsibilities:

• Web design and development with Macromedia Fireworks, Dreamweaver and ASP.
• Large-format tradeshoo booth design.
• Graphic design file archive practices.

Key Accomplishments:

Key Accomplishments:

Key Accomplishments:

• Coded the loan application intake form for Bank of North Dakota.
• Designed and coded the Kranzler Kingsley website.
• Designed the logo for Raging Rivers Waterpark in Mandan, ND.

• Coded the loan application intake form for Bank of North Dakota.
• Designed and coded the Kranzler Kingsley website.
• Designed the logo for Raging Rivers Waterpark in Mandan, ND.

• Coded the loan application intake form for Bank of North Dakota.
• Designed and coded the Kranzler Kingsley website.
• Designed the logo for Raging Rivers Waterpark in Mandan, ND.

Spit'n Image

Pre-press production studio, which has since been acquired by United Printing.

Production Artist
APR 1999 – APR 2000

My internship from Bismarck State College continued into full-time employment.

Key Responsibilities:

• Generated CMYK film press matches for high-end magazines and printed materials.
• Large format printing, lamination and encapsulation.
• Drum scanning and photo retouching.

Personality

Below are summaries of corporate personality studies I've taken. Full results available upon request.

Below are summaries of corporate personality studies I've taken. Full results available upon request.

I've participated in several corporate personality studies over the years, and here are the summaries. I'm happy to provide the full results upon request.

I've participated in several corporate personality studies over the years, and here are the summaries. I'm happy to provide the full results upon request. But these things should be taken with a grain of salt. For instance, I grew up a 'dog person' but as an adult, I'm for sure a 'cat person'.

I've participated in several corporate personality studies over the years, and here are the summaries. I'm happy to provide the full results upon request. But these things should be taken with a grain of salt. For instance, I grew up a 'dog person' but as an adult, I'm for sure a 'cat person'.

Skills

Education & Memberships

Resume

Please see below for a printable version of my resume, which details my most-recent work experience.

Favourite Reads

These books are some of my all-time faves, and somewhat act as a set of guiding principles for my work life.